Create a Story-Worthy Instagram
Music promotion, especially on the internet, is a tricky process. It’s hard to get your music heard by people you don’t already know – it’s a numbers game. One easy way to get your music out there is through Instagram. You might not realize it but Instagram has one of the biggest followings in the world!
And because it’s all visual, your music can be seen and heard by people from all over the world with just one post. Are you a musician looking to build a following on Instagram? Don’t worry, I’m here for you!
In this article, we’ll be going through some of the most time-tested tips for promoting your music on the platform, whether you are a beginner or an experienced artist. Follow these simple steps and see how they can help you free up more time to focus on what’s really important: making music!
The Ultimate Guide to Instagram For Musicians
Music promotion on Instagram has many benefits. If you want your music heard, there are few better places to be on social media than on the photo-sharing service. There are some key things that you need to do in order to promote your music on Instagram, but once you get these down, it’s easy to build up a large following with minimal effort.
One of the most challenging things about being a musician is not having the money to promote your music effectively. It’s hard to reach the audience without paying for ads, which can become very expensive. Fortunately, there are still some ways you can use social media to help promote your music, whether it be posting on different platforms or using hashtags.
Did you know that musicians have a hard time with two things- creating new music and reaching the target audience? A major challenge for many musicians is promoting their music. With so many other artists on the scene, how does one get noticed? One of the best ways to promote your work is by using social media to share songs with followers.
How can you be sure Instagram is the best platform for your music? First, let’s go over some of the most important aspects to consider. Over 71% of Instagram users are under 35- that means there is a good chance that your music will resonate with them. With this in mind, there’s no reason why you shouldn’t try it out! If they’re interested, then what are you waiting for?
Building a loyal following on Instagram is not just about how many followers you have, but about interactions and engagement. There are plenty of ways for you to get noticed and grow your fanbase: use traditional posts, IGTV, and even purchase advertising! Keep scrolling for 7 tips that will help you find your way to the fans who’ll boost your music on Instagram successfully.
1. How to Use Instagram Stories to Grow Your Music Audience
Instagram is one of the fastest growing social media platforms right now, with its stories feature acting as the newest and most popular aspect. This feature has led to an incredible marketing opportunity, with 500 million Instagrammers creating and viewing stories daily. For anyone looking to promote their music on this platform, this may seem like a tough feat at first – but there are plenty of ways for you to use Instagram Stories to boost your visibility!
Our audience doesn’t have time to read a long blog post or watch a long video. They want the quick and easy facts that will help them achieve their goals. That’s why we use IG Stories to promote our tips for a healthier life, a better relationships, and a more productive work day. Whether you’re a fitness guru trying to share your healthy living tips with followers or a business owner who wants to grow their customer base – try using IG Stories as an engaging promotional tool today.
The most obvious way artists can use Instagram is to promote their upcoming gigs, new songs, and merchandise. However, there are tons of creative ways that you can use this platform to engage your audience and grow your fan base. Post polls and surveys about topics relevant to your genre of music, hold giveaways for tickets to your next concert near potential fans, or share Q&A sessions with followers to get valuable feedback on your work.
There are a lot of reasons to use Instagram Stories. First, it’s a great way to extend your brand’s reach and connect with people who don’t follow you yet. It also provides a simple and fun way to engage more with your followers by using interactive features like polls or stickers. And finally, the good thing about Instagram Stories is that they offer plenty of room to experiment- since they disappear in 24 hours, you have plenty of time to tweak your approach until you get it right!
2. The Ultimate Guide To Writing A Compelling Instagram Bio
A well-written bio is an important introduction for any musician. Your bio should be interesting, concise, and convey who you are as a person and artist. I suggest you do the following: Incorporate key words that create your brand identity (ex. “I like to feed people.”), include any charities or causes that you’re passionate about, list your past accolades or awards, and create a short paragraph about what you hope to accomplish with your music.
Pick a Memorable and Catchy Account Name
If you’re an artist looking to reach the world with your work, then your Instagram account name doesn’t have to be just a generic one. Crafting a customized name for your account should be part of your branding strategy so that it meshes well with everything else you do. This will not only help other people find your page, but it will also allow you to take advantage of the potential networking opportunities available on this social media site.
Tell a Story that Engages, not one that Bores!
I’m not a typical musician. I’m not the only one. So why talk about what kind of music I play? Instead, tell your story! Take it one step further and tell us where you’re from, how you got into music, what inspires you, or who your biggest influences are. These are all things that set you apart from the rest of the pack.
Your bio is your chance to let your personality shine through, so don’t be afraid to speak in a way that will resonate with your existing fans. Write about what you have been up to lately and what you are striving for. Include anything from how you got started as an influencer all the way to what you are working on now. This is your opportunity to show people the type of person you are and what you do – so make it count!
- Hey, I’m DJ. I have been making music since I was in high school. It’s always been my dream to be a DJ because it combines two of my favorite things – music and the arts. One of my most cherished memories is when I played at senior prom as a junior – that night felt like such an accomplishment for me and really showed me what I want to do with my life. I am looking forward to meeting new people and making connections on Instagram!
3. Promote Your Links
Your bio is a crucial piece of your digital identity- and it can’t be ignored. Optimizing your bio means you want to make the most of everything you have, from links to social media profiles. You can also link to your official website or any one of your landing pages where fans can buy music or merchandise. If you’re at the beginning stages of your musical career, keep this in mind as creating an online presence and building a website is essential.
One of the great things about Instagram is that you can post a link in your bio. That means you get to update your followers with information on your latest song, how they can enter for a chance to win, or what products are now available in your store. However, this also means you need to switch up your links every time you want to share something new.
4. Tips for Choosing the Perfect Profile Picture
As an musician, you know the importance of a good first impression. Your first impression with a potential new fan or follower starts with your Instagram profile picture. If you want to catch people’s eye and stand out from the crowd, have a professional photographer take photos of you for this precious space on social media. Grunge, black and white, or another style of imagery that goes hand in hand with your genre is a great way to represent who you are as an artist.
5. How To Use Instagram Hashtags to Boost Your Music Promotion
Musicians, you need to be using hashtags. It’s the best way for your posts to reach a larger audience and even be discovered by people outside of your current follower base. Hiding behind a creative username or playing an underground scene doesn’t mean you can’t do well on Instagram – it just means you have to work harder to spread the word about who you are and what you do.
Hashtags are a quick and easy way to get your content seen by more people on social media. The best number of hashtags to use in a single post is around 11-20, with the most common considerations being: 1) engagement (i.e. how many likes and comments did you get after posting?) and 2) readability (i.e. did it make sense?). Experimenting is key!
I’m sure you’ve seen hashtags like #InstaMusic and #InstaVideo floating around social media. We’re using them because they’re present on over 33 million posts combined, and they’re unique to Instagram. By using these tags, your brand will be featured in the “hashtag timeline” that users scroll through when looking for new content.
Here are some general hashtags for your posts about music: #music, #video, #band, #musician, #song, #InstaMusicVideo, #MusicMonday, #LiveMusic, and #InstaArtist to increase your exposure on social media.. You can also use the hashtag #tbt, which means “throw back Thursday,” to talk about an older song or video.
Instagram can be a great way to share your work with the world, but in order to get followers at the best rate possible, you’ll need to use their suggested hashtags. However, if you’re looking for organic engagement and want to find artists who have been successful in doing so, look into their suggested hashtags.
6. How to Increase Your Instagram Followers with a Paid Promotion
Next up on promoting music on Instagram, we reach the question of budget. So let’s answer some of the hottest musicians’ questions. When it comes to posting music on Instagram, using ads is one way to go about it. In this post, we’re going to dive into the next topic: sponsored posts. It is a question of budget, marketing, and finding that sweet golden opportunity where you get views and engagement with as little money as possible.
One question that you might have as a beginner musician is whether or not to post sponsored posts on Instagram. It’s a difficult question because it’s important to make money as an artist, but at the same time you want to be genuine with your followers. When it comes right down to it, using ads is one way to go about it. So let’s answer some of the hottest musicians’ questions and help them understand the ins and outs of this marketing strategy.
One of the most difficult aspects of promoting music on Instagram is figuring out how to get the word out there without spending all your money. Believe it or not, sponsored posts are one way to go about this! Sponsored posts are when you post a photo to your account for a company in exchange for them giving credit in their feed, in your bio, or somewhere in the comment section. You can use ads anytime you want in order to promote your content- whether that’s once a day, once an hour, or every time somebody follows you.
There are a lot of ads on Instagram. And the market is only getting more crowded as time goes by, which can make it tough to capture people’s attention. But what if I told you that Instagram ads don’t have to be like all the others? After all, they will most likely not stay on your post for eight seconds or more- and we know most people watch videos with the sound turned off. What would happen if you used video ads? We think this might work better than static images because there’s an opportunity for movement and creativity in your Instagram ad that you won’t find with other types of ads……
The number one thing to remember when creating an Instagram ad is making sure you have the right target audience. Otherwise, your efforts are going to be wasted with a video nobody wants to watch. What do you want to sell? Are they in the market for it? Use Facebook ads or Twitter to find out what they’re interested in and then use it in your Instagram ad to increase the chances of them clicking on it.
Creating an Instagram ad is hard. You have to capture someone’s attention within eight seconds, which can be very difficult if you’re using music videos as your ads. The reality is that most people are watching videos without sound, so your video will just play silently and everyone will continue scrolling through their feed. It might be time to start creating more diverse content for your social media platforms.
You might have a great product or service, but if people don’t stop scrolling and look at your Instagram ads, you’re never going to get the message across. With an eight-second window of opportunity, it’s easy to lose someone’s attention. Don’t waste your time with music videos for Instagram ads because most people are watching with sound turned off.
After you’ve done some hardcore editing, create a short clip of your original video. Add logos and captions to the snippet to get potential followers to pay attention. One of the things that may work like a charm is to mention similar, more famous artists in the caption genre, along the lines of “for fans of…” and target an audience that listens to that particular artist.
If you want to go viral, the best advice is to do your research. Identify who your audience is and what they’re interested in. Understand their lifestyle, passions, and needs. Be able to adapt the content easily when it’s gone live on social media.
7. The Art of Being a Musician & A Personal Brand
Don’t let fear of over-saturation keep you from using social media to your advantage! Aside from spamming your followers’ feeds with your posts, everything else is fair game. It’s time to get creative with how you share your content on these platforms. Have contests or giveaways, announce tours and new albums, or provide behind the scenes insights into what it takes to be an artist in today’s world. Your fans will love seeing this side of you – just don’t forget that they might not want to see every moment of your day.
When you’re an artist, it can be hard to get noticed. One of the best things you can do is keep up with social media. You should post about new songs, albums, or updates on your gigs to make sure people are always aware of what you’re doing.
It is important to maintain a regular and active social media presence to promote and advertise your music, art, books, etc. For starters, you should post regularly about what you’re doing on social media. This will not only keep people up to date on your new releases but also interest them in purchasing tickets or items from your website. Ask followers questions and reply to comments- this way they’ll feel like they have a personal connection with you. Finally, don’t be afraid of self-promotion because it’s just part of the territory when working in the arts.
The power of social media and its online reach is undeniable in the world we live in today. One of the most popular, and influential, celebrities who has mastered this tool is DJ Khaled. He has over 20 million followers on Instagram, and his posts largely consist of him. However, he also shares about his newest music releases and how he can help make your life better through motivational quotes.
One of the key factors to DJ Khaled’s success is his ability to mix humor and humility with his music. He doesn’t take himself too seriously and often injects a little humor into each post to show he can laugh at himself. With this, he brings himself down to earth and makes it easier for fans to relate to him.
We all have a busy life filled with daily tasks, from work to parenting to other obligations. Yet there are times when we need something to escape from it all and find that quiet place – be it reading a book or watching TV, taking care of the garden, or spending time with friends. The idea here is for organizations and brands to give people the opportunity to connect on an emotional level by sharing moments like these. It can be done through photos, videos, social media accounts and more.
That’s a lot of information to take in and we’re excited to help you grow your Instagram account! Part 2 of this post will be coming soon.