OVO Unveils New NBA Collaboration
On Monday Drake’s OVO Unveils New NBA Collaboration With Bobby Shmurda-Fronted Campaign
Bobby Shmurda introduces several new pieces
In photos shared from an official OVO marketing photo shoot released on Monday Bobby Shmurda introduces several new pieces that will be included in Drake’s upcoming NBA-themed line. In the images, Bobby appears to be standing in a studio wearing black-and-white Adidas track pants, a polo sweatshirt emblazoned with the NBA logo and a white OVO hat from his own collaboration for the Fall/Winter 2020 season.
New York styles
In other shots Bobby models an assortment of OVO-branded court sneakers. Many of the pairs sport Knicks team colors while others borrow from popular past New York styles like “Garden Gate” Reeboks and Air Jordans. The collection is expected to include both footwear and apparel items.
According to Complex, this isn’t Drake’s first time working on basketball gear with Adidas though it would appear to be his most high profile take on something other than music yet