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G-Star RAW Gets Snoop Dogg for Latest Collaboration

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Snoop Dogg Poses with a Collection from his New Denim Collaboration

“I’ve been wearing my Grip 36 jeans for years,” says Snoop Dogg. “I bought my first pair nearly 20 years ago, and I always come back for more. They’re a guaranteed good time.”

“G-Star RAW has always pushed the boundaries of denim fabrications and the latest Grip 36 collection continues this legacy,” says G-Star RAW CEO Jean-Charles de Castelbajac. “With this collection, we’re paying tribute to the 70s, but with a modern and loose fit.”

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Upgrade Your Wardrobe With 7 New Denim Trends for Spring/Summer

“The G-Star RAW Grip 36 Denim collection is a modern reinvention of denim that was born from the real need of reaching a wider audience,” says Olivier Gillotin, Creative Director at G-Star RAW. “The collection’s loose and relaxed fit is a practical and comfortable solution for denim lovers looking to step up their style.”

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G-Star RAW and Snoop Dogg are like-minded when it comes to denim,” says G-Star RAW Chief Design Officer, Yohji Yamamoto. “We’ve created a relaxed fit with wider leg openings and a dip hem, giving a nod to the ’70s, while retaining a modern feel. They offer something for both men and women and we’re excited at the response we’ve had so far. We’re looking forward to working with Snoop Dogg to create even more groundbreaking product.”

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