Article Contents
How the rapper has expanded his brand and influence beyond the music industry
I. Introduction
- Who is Snoop Dogg
- The impact of his music on popular culture
Born Calvin Cordozar Broadus Jr. in 1971, Snoop Dogg is a rapper, singer, and actor from Long Beach, California. He first rose to fame in the early 1990s with his debut album “Doggystyle,” which became a massive commercial success and helped cement his place as one of the most influential and enduring figures in the world of hip-hop. Throughout his career, Snoop Dogg has sold over 35 million albums worldwide and has been recognized with multiple Grammy nominations.
In addition to his music, Snoop Dogg has also made a name for himself in other areas of entertainment and business. He has appeared in numerous television shows and movies, and has also launched a successful line of cannabis products. In recent years, he has also ventured into the tech world, investing in several startups and becoming an advocate for entrepreneurship and innovation.
II. Snoop Dogg’s ventures in the cannabis industry
- The launch of Leafs by Snoop
- The growth of his cannabis empire
One of the most notable ventures outside of music for Snoop Dogg is his involvement in the cannabis industry. In 2015, he launched Leafs by Snoop, a line of marijuana products that includes flowers, concentrates, and edibles. The company has since grown into a successful and well-known brand, with products available in multiple states where cannabis is legal.
In addition to Leafs by Snoop, Snoop Dogg has also invested in several other cannabis-related businesses, including the cannabis media company Merry Jane and the cannabis tech startup Eaze. He has also partnered with the cannabis company Canopy Growth to launch a line of hemp-based CBD products.
Snoop Dogg’s involvement in the cannabis industry has helped him establish himself as a leading advocate for marijuana legalization and a pioneering entrepreneur in the growing field of legal cannabis.
III. Snoop Dogg’s investments in tech startups
- His involvement in the tech world
- The success of his startup investments
In recent years, Snoop Dogg has also made a foray into the tech world, investing in several startups and becoming a vocal advocate for entrepreneurship and innovation. Some of the companies he has invested in include the music streaming service Spotify, the online marketplace for secondhand goods OfferUp, and the social media platform Reddit.
Snoop Dogg’s involvement in the tech world has not only helped him diversify his business portfolio, but it has also allowed him to leverage his influence and reach to help promote and support promising startups. His successful investments have helped him establish himself as a savvy and forward-thinking businessman.

IV. Snoop Dogg’s passion for football
- His involvement as a coach and owner in the professional arena league
- The impact of his involvement on the sport
Snoop Dogg’s involvement in football has not only allowed him to pursue his passion for the sport, but it has also helped him connect with a new audience and expand his brand. As a coach and owner, he has brought a level of excitement and energy to the game, and has helped raise the profile of the league.
In addition to his on-field activities, Snoop Dogg has also used his platform to promote important social and cultural issues related to football. He has been an advocate for the importance of diversity and inclusion in the sport, and has worked to provide opportunities for players of all backgrounds to succeed.
V. Snoop Dogg’s journey from rapper to cook
- The launch of his successful cooking show
- The expansion of his culinary brand
In recent years, Snoop Dogg has also ventured into the world of cooking and food. In 2016, he launched the cooking show “Martha & Snoop’s Potluck Dinner Party” with celebrity chef Martha Stewart. The show has been a hit, and has been renewed for multiple seasons.
Snoop Dogg’s success in the world of cooking has led to the launch of additional culinary ventures, including the cookbook “From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen” and the line of cooking products “Snoopify Your Kitchen.” These ventures have allowed him to expand his brand and connect with a new audience.

Summary and Concluding Remarks
What Snoop Dogg’s business endeavors will ultimately accomplish
His name’s enduring popularity across a variety of markets.
Overall, Snoop Dogg’s non-musical endeavors have contributed to his reputation as a powerful businessman. He has been able to grow his business and reach new people thanks to his forays into the cannabis, technology, and football industries, as well as the culinary world. Snoop Dogg’s adaptability, innovation, and perseverance have kept him at the top of his game across numerous fields despite facing many hardships and setbacks.
