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The Journey from Selling Gum to Managing Billions Have you ever wondered what it takes to be a self-made billionaire? This is a story...
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The Journey from Selling Gum to Managing Billions Have you ever wondered what it takes to be a self-made billionaire? This is a story...
From Inked to Uninked: Kevin Gates’ Bold Decision to Remove His Tattoos Hip-hop is ever-evolving, and not just in figurative sense. The phrase “Kevin...
The Inspiring Legacy of Wilma Rudolph Wilma Glodean Rudolph, a beacon among famous African American athletes, cast a long shadow across the field of...
The Unconventional Path to Chocolate Business Success In a world where social media platforms have become a gateway to success for businesses, TikTok has...
Unleashing the Power of Engaging Social Media Statuses The large online realm that is comprised of social media can be conceived of as both...
The Champions of the Ring: Top Boxers in 2023 Boxing is a dynamic sport, where both up-and-coming fighters and seasoned veterans always push the...
No Need For Details When You’re Talking About Love Janelle Monáe, the multifaceted artist known for her musical talent, acting prowess, and candid expressions...
From Sprinkling Salt to Stirring Controversy Nusret Gökçe, widely known as Salt Bae, has become a viral sensation known for his distinctive style of...
Quavo Is Taking Over The World Quavious Keyate Marshall, more popularly known as Quavo, has firmly established his footprint in the international music landscape...
How many plaques does Lil Durk have? Lil Durk’s effect on the music business as a pioneer of the drill subgenre is permanent. This...
Doggfather Chronicles Snoop Dogg, a famous West Coast rapper, is well-known for his deep appreciation of marijuana. His larger-than-life demeanor and openness about his...
Are Frank And Billy Ocean Related Or Nah? Both Frank and Billy Ocean are well-known musicians who have made significant contributions to their respective...
Is Kelly Oubre the NBA’s Worst Player? A Closer Look Kelly Oubre Jr., a native of New Orleans, Louisiana, is a professional basketball player...
The Origin and History of Lacoste The legendary tennis player and inventor of the luxury brand Lacoste, Jean René Lacoste, went from jokingly branding...
A Tale of Two Lives: Chrisean Rock’s Before and After Blueface’s Influence Chrisean Rock has in many respects always been on the run. Early...
Illuminating the Alleged Celebrity Connections: Separating Fact from Fiction The allure of the Illuminati, with its mysterious nature and pervasive conspiracy theories, has fascinated...
Kai Cenat Built a Social Media Empire Kai Cenat, born on December 16, 2001, in New York, is a popular Twitch streamer and YouTuber...
Accessories are often overlooked when it comes to men’s fashion. The correct accessories, however, may take your look to the next level and help...
French Luxury Brands are sometimes seen as trendsetters because of their reputation for refinement and glitz. French labels, from haute couture to handbags, have...
Canadian-born lifestyle label October’s Very Own (OVO Clothing Line) is headquartered in the city of Toronto. The company was started in 2008 by Aubrey...
Here Are The Best Anime Streetwear Brands Anime streetwear is an emerging subculture that fuses elements of traditional Japanese streetwear with those of the...
The Importance of Owning Your Work: Lessons Learned from Sylvester Stallone Although “Rocky” wasn’t Sylvester Stallone’s first picture, his performance in it and its...
Joe Rogan’s Cultural and Media Impact: An Exploration and Analysis Joe Rogan, with his massively successful podcast “The Joe Rogan Experience,” has become a...
The Rise of Fear of God: A Story of Vision Jerry Lorenzo, a former sports management professional, has become a major force in the...
Master P Business: A Case Study in Diversification for Entrepreneurs Master P, the multifaceted rapper, actor, businessman, and former NBA player (whose actual name...
Big Latto, then 16 years old, competed in the inaugural season of The Rap Game on Lifetime and emerged as the winner under the...
In today’s world, fashion is no longer just for women. Men are equally interested in looking good and staying up-to-date with the latest fashion...
Latest Photos Reveal Yung Miami Baby Bump In recent news, the internet is buzzing with the latest revelation of Yung Miami’s visible baby bump....
Kenny Lloyd’s Advice for New Business Owners: How to Get Started and Grow Your Company While it may be challenging to launch a new...
Tubi Movie Review: Dirty Game What’s up, nice to see you here at this blog. The film Dirty Game will be the topic of...
Exploring the Futuristic Footwear: From Simple Solutions to Sustainability Footwear has come a long way since the self-lacing sneakers of 33 years ago. As...
Tubi Movie Review: A Neighbor’s Vendetta Since the beginning of human interaction, cheating has been a problem in partnerships. As a warning to women,...
Exploring the Y Perfumes: Y Eau De Toilette EDT and Y Eau de Parfum EDP The popularity of Y fragrances has been rising due to...
Secrets You Need To Know Before Shopping At TJ Maxx In this post, we will share five exclusive shopping tips that TJ Maxx would...
Michael B. Jordan Stars In Calvin Klein’s Spring 2023 Campaign Famous actor Michael B. Jordan stars in the newest Calvin Klein ad campaign. Jordan...
How to Discuss Difficult Topics With Friends and Family Many of us avoid having tough talks, whether with family members, close friends, or coworkers....
From Missed Deadline to Last-Minute Push Cardi B has been making progress in completing her court-ordered community service. According to TMZ, the rapper has...
How To Keep Your Thoughts In Order Millions of individuals throughout the world suffer with anxiety, which is a serious mental health condition. Although...
Warren Sapp, QB Killer, and the Evolution of Communication Technology in the NFL Warren Sapp, in the early 2000s, was among the NFL’s most...
Project Mondo-G By Mercedes-Benz and Moncler The magnificent Project Mondo-G is a collaboration between Mercedes-Benz and Moncler, two illustrious brands known for their impeccable...
What to Ask in a New Relationship: 21 Questions It’s normal to feel both excited and apprehensive while beginning a new romantic relationship. While...
The Power of Sports: How Basketball Transformed Jayson Tatum’s Life Jayson Tatum’s rise to NBA fame is an inspiring tale of perseverance and reward....
Missy Elliott paved the way for women and people of color to dominate in the music industry. Missy Elliott is a household name in...
The Legacy of Nipsey Hussle Fans all across the world are still moved by Nipsey Hussle’s life and legacy years after his untimely death....
The Legendary Impact of “I Am Legend” The post-apocalyptic novel “I Am Legend” by Richard Matheson is widely considered a classic of the science...
Film Critic Delves Into the Fascinating Universe of Tubi’s “The Assistant” What are suspenseful films, and do you enjoy those? For those who fall...
Pharrell Williams Becomes the First Black Man to Lead Men’s Creative at Louis Vuitton Grammy winner and style icon Pharrell Williams has joined the...
Rapper A$AP Rocky At Super Bowl LVII, Rocky sported an expensive Gucci belt that cost him a cool $46,200. The diamond-studded gold item became...
Tubi Movie Review: The Dirty 3rd: Next Generation “The Dirty 3rd: Next Generation” takes place in both Houston, Texas, and Gulfport, Mississippi. Young New...
Criminal Networks and Their Effects The present trial of Young Thug is a dramatic illustration of the consequences of engaging in criminal behavior. It’s...
Travel Essentials For Any Type Of Trip Raveling is an exciting and rewarding activity, but it can also be stressful and difficult if you...
One Of The Main Problems In The Film Industry Why So Few People Succeed Many people who work hard at becoming successful filmmakers fall...
The Best Way To Setup A Home Music Studio Excuse me, could you just repeat that? We’re going to explore the fascinating topic of...
The Cutthroat Streets of Houston, Texas Beautifully shot and edited, Ghost Song takes us into the lives of two very different Houstonians. A moving...
Spending Less Money on More Fun – a Vacation to Remember Getting out of your comfort zone and seeing new places is one of...
The Rise of THC Juice Beverages With legalization now present in 21 US states, the market for THC-infused beverages is projected to develop fast...
Signs You’ve Found Your Soul Mate Finding “The One” and keeping them happy can be two very different and difficult tasks in a relationship....
Basketball’s Mount Rushmore: Celebrating Six Legends of the Game The NBA All-Star Game is a celebration of the highest level of basketball skill and...
Valentine’s Day Gifts For Her To really impress her this Valentine’s Day, you should look beyond the standard fare of chocolates and flowers. Silky...
Most Expensive Sneakers Nike is widely regarded as the pioneer of modern sneaker culture due to the company’s dedication to groundbreaking innovation. As a...
Great Online Men’s Clothing Stores Even the most savvy shoppers start with the most fundamental questions, as seen by a search for “top online...
Emotional expression and regulation The practice of recognizing and acknowledging one’s feelings is crucial to the process of emotional self-care. It entails becoming aware...
Our Favorite Self-Care Tips, Tricks, And Practices Self-care and self-love are two sides of the same coin, both referring to our efforts to maintain...
A person’s choice of men’s cologne should be guided by both the event’s formality and the desired lasting impression. While a strong, manly fragrance...
Her Secrets To Success & Happiness In the realm of professional AEW wrestling, Jade Cargill is making waves. Not only is Cargill creating a...
Introduction Hip hop group UGK featured Pimp C, aka Chad Butler, a rapper and record producer. Pimp C was an integral part of the...
Plan To Get 2023 Started On The Right Track Howdy, New Year’s Eve! Channel Delisser has you covered if one of your fitness journeys...
High End Winter Fashion Offered at a Bargain Price It’s a good idea to update your winter wardrobe with some new fashionable and comfortable...
5 Ways to Pay Off Credit Cards Quicker The necessity of budgeting and keeping track of debt is not lost on me as an...
Here’s how SZA did it SZA, aka Solána Rowe, is a singer, songwriter, and record producer who has been increasingly well-known over the past...
Who is the King of Streetwear? The term “streetwear” refers to a type of informal dress that draws stylistic inspiration from urban environments and...
The Triple-A Formula for Achievement Achieving success is something that many people strive for, yet it can be difficult to get. While there’s no...
Bold and Practical: Street Style Fashion Ideas for Men This Winter There is no better time than the winter to try out new men’s...
The Independent Filmmaking Careers Of Bobby Washington And Cindy Jay, Known As Dub Films Bobby Washington and Cindy Jay are not just accomplished actors,...
The Must-Have Men’s Fall Outfits for 2023 With the cooler months of fall and winter quickly approaching, it’s crucial that men keep up with...
The Unfiltered and Honest Rapper Who Changed the Game Since his debut in the early 2000s, Lil Boosie has been a major player in...
More Than Just a Basketball Player Ex-NBA player Dennis Rodman is well-known for his eccentric behavior and contentious antics. This essay will examine how...
Kendrick Lamar’s Production Style Kendrick Lamar has developed a reputation for his complex and exciting production approach. Read on as we dissect Kendrick Lamar’s...
How Lizzo’s Fashion Choices Reflect Her Message Lizzo is well-known as a singer, rapper, and composer thanks to her commanding vocals and assured performance....
A Deep Dive into the Director’s Style and Vision Leo Powell has directed films for more than 30 years. During this time, Powell has...
How Carly Cushnie Does Fashion Cushnie was founded by fashion designer Carly Cushnie. Cushnie is well-known for being a pioneer in the fashion industry...
Lil Wayne, the Influence of a Young Money Genius Dwayne Michael Carter Jr., better known by his stage name Lil Wayne, is a rapper...
How the rapper has expanded his brand and influence beyond the music industry I. Introduction Who is Snoop Dogg The impact of his music...
Themes and influences in the rapper’s work I. Introduction Who is NBA YoungBoy The impact of his upbringing on his music Born Kentrell DeSean...
Desperate Measures: The Story of URGENCY The short film URGENCY is an intense crime thriller about a young woman named Sam who is in...
A look at the wide receiver’s impact on the NFL and his career One of the most intriguing players in the NFL, Odell Beckham...
How it compares to other forms of financial fraud and its potential impact on the economy The Paycheck Protection Program (PPP) was established by...
How the rapper’s unique style has evolved and influenced the industry Lil Uzi Vert has made a name for himself not only as a...
Reflections on my biggest performances As a young artist Jack Harlow in the music industry, his been fortunate enough to have some amazing opportunities...
Man on the Moon: Kid Cudi’s Iconic Sound and Vision Kid Cudi merch is a popular choice among fans of the American rapper, singer,...
The Lasting Legacy of Denzel Washington on Film Denzel Washington is a Hollywood heavyweight and a true icon in the film industry. Over the...
1: A Storied Career as a Player One of the things that makes Deion Sanders a great football coach is his storied career as...
CBDCs: The Good, the Bad, and the Ugly People appear to be preoccupied with the drawbacks of central bank digital currencies (CBDCs), therefore let’s...
Origins of a Famous Name New York City-born fashion designer Aime Leon Dore, aka Teddy Santis, goes by the alias. Santis was raised in...
The secret to Gucci Mane’s success Gucci Mane has been a force in the rap game for over two decades. With a prolific output...
From Actor to Millionaire Rapper Drake is a Canadian rapper, singer, songwriter, and actor who has made a name for himself in the music...
Why You Should Become a Social Media Influencer As a social media influencer, you have the power to reach a large audience and potentially...
Pharrell Williams, Fashion Icon Pharrell Williams is known for his unique and often unconventional fashion sense, which has made him a standout in the...
Tyler Perry, Man of the House Tyler Perry is a household name in Hollywood thanks to his many hit movies and TV shows that...
The Ultimate Blueprint for Starting a Music Label Starting a music label can be a rewarding and challenging venture. It requires a combination of...
The Rise of Rick Ross: From Correctional Officer to Business Mogul Rick Ross, as “The Boss,” is a rapper and record label executive based...
Why The Travis Scott x Air Jordan 1 Will Be A Great Investment The Travis Scott x Air Jordan 1 was released in 2021...
The Evolution of Venus Williams’ Style Venus Williams is a well-known professional tennis player as well as an entrepreneur. She is noted for her...
50 Cent is still a relevant figure 50 Cent, is still an extremely influential figure in the realm of popular culture. 50 Cent has...
To Tie or Not To Tie? Business Casual Attire Guide Navigating the realm of workplace fashion involves understanding the do’s and don’ts of business...
Men’s Fashion Trends Fall 2023 As a result of the rapid pace of change in the men’s fashion industry, it can be challenging to...
Tulones Is Know For Its High-Quality Tuloned’s wealth is speculated to exceed $17 million. Tulones Currency Collectors was founded in 2017 by Dameon “Dollas” and...
Clothing Suitable For a Christmas Celebration With the holiday season in full swing, it’s time to delve into the delightful task of planning your...
Unique and Creative First Date Ideas for Teens & Young Adults When I first began actively dating in New York City, I found that...
Kanye and Adidas have been working together for over six years now. However, Kanye West has been notoriously vocal about how Adidas is stealing...
How To Become A Successful T-Shirt Designer? New technologies have made it possible to start a brand with relative ease, and a lot of...
Hip-hop Pioneer & Entrepreneur The legend E-40, whose real name is Earl Stevens, has been active in the music industry for more than three...
He Belongs To A Class All By Himself. Michael Jordan did not become wealthy from his accomplishments on the basketball court; rather, he acquired...
A Brief History of Amiri This is the story of Aaron Michael Murray. He was born on September 6th, 1976 in Los Angeles, California....
Here’s What Women Want in a Man You’re probably sick of seeing the same guy get all the girls, and I’m here to tell...
The unexpected loss for Jackson State came primarily because of the dominance of S.C. State’s defense. Coach Deion Sanders provides no excuses. Ever. The...
Billie Eilish’s Velcro Strap Nike Air Force 1 In 2018, Nike announced the release of a limited edition Air Force 1. The model was...
Givenchy Spring Summer 2022 Fashion Trends Matthew Williams is the creative director at Givenchy. In his latest move as creative director, he has introduced...
Stephen Curry The Best 3 Point Shooters In The NBA Warriors star guard has just become the all-time leader in 3-pointers made. He beat...
Teyana Taylor, Iman Shumpert Power Couple After winning Dancing With The Stars, Iman Shumpert has had a lot of time on his hands. So...
Adidas Big Announcement with Bored Ape Yacht Club Adidas announced today that it had partnered with Yuga Labs-owned Bored Ape Yacht Club, one of...
Air Jordan 4 “Infrared”: First Look Referencing the 1988 iteration, this updated take on the Air Jordan 4 “Infrared” takes cues from that classic...
Nike Collaboration With Stüssy This Fall, Stüssy attempts to do what many designers have attempted to do before them- create balance in an otherwise...
Fashion Nova Success Road Map Fashion is a cultural universal, and as time has gone on it has been easier for the average person...
Could Canelo at his prime have beaten prime Mayweather? When it comes to boxing, few athletes have the notoriety and following that Canelo Alvarez...
NBA Youngboy has been staying on his grind following the release of his studio album Sincerely, Kentrell, which debuted at #1 on Billboard 200....
Fashion designer Virgil Abloh has never been one to follow the rules. As the head of Louis Vuitton’s Men’s Fashion line, he has not...
Converse x Off-White 2.0 Sneaker Release Date Pushed Back In a rare turn of events, Converse has just announced that the hotly anticipated Off-White...
How to Properly Exfoliate Your Skin If you want to achieve great skin, and you want to remove pimples on men’s faces you need...
Nelk Boys Global Take Over Nelk Boys is a group of friends who have been making videos on YouTube since 2013. They are known...
Kanye West’s New Gap Perfect Hoodie & Jacket Sold Out In 1 Hour Last month, I was scrolling through my Twitter feed on the...
Rod Wave The Future Of the Music Industry Soul-trap is a new style of rap that emerged in the early 2020s. The genre was...
Will Smith is Streaming His New Movie on HBO Max There’s no denying that Will Smith is a talented actor. He’s brought to life...
How God Is Dope Become a Successful Clothing Line Sharod Simpson was navigating the uncharted waters of creating a clothing line and named his...
G SHOCK’s Newest Watch Collection for 2021 G SHOCK recognizes that the digital world is taking over and the best way to capture this...
FILA FUSION COLLECTION “The fusion of the music and Milanese street style with creative freedom is my main inspiration,” Marcelo Burlon said. With his...
Kobe Bryant is one of the most decorated and talented athletes in NBA history. He’s won five championships, was a first-ballot hall-of-famer and has...
Create a Story-Worthy Instagram Music promotion, especially on the internet, is a tricky process. It’s hard to get your music heard by people you...
HAPEBEEAST Prime NFT’S HAPEBEEAST Prime is a new art project by Matt Sypien. A ‘new art’ and fashion playground from London-based studio Digimental, these...
Young Thug: The Sound of a New Generation It’s not a stretch to say that Young Thug is the most original and captivating character...
Kanye West The Man The Myth There are many factors that can affect how you feel about your own work. It’s one thing to...
The Perfect Day to Boss Up Are you curious about Rick Ross’s secret to success? Join the renowned rapper as he delves into his...
Legendary Artist Big Boi interview Big Boi is a legendary Atlanta rapper and one of the most successful and influential musicians in hip hop....
KRS-One’s Hip Hop History KRS-One’s career has taken many twists and turns. From his start as a young man with the hip hop group...
Missy Elliott Walk of Fame Star The true queen of Hip Hop, Missy Elliott received her star on the Hollywood Walk of Fame this...
Travis Scott is a rapper from Houston who has been in the industry since he was barely out of his adolescence. He is one...
Growing up in Chicago’s tough South Side, Durk learned to make music from a variety of influential rappers from the area. His inflection and...
It started as a night to remember It was a night of fun at the annual rap concert hosted by rapper Travis Scott that...
Lil Nas X has revealed his Bucket List of collaborators for his 4 EP’s. In a recent interview, Lil Nas told Billboard that SZA,...
Fans are already familiar with the feud between Meek Mill and DJ Akademiks. The two never let go of any chance to denigrate each...
It’s finally happening Bruno Mars and Anderson .Paak It’s been a long time coming but it’s finally happening. After initially announcing that their joint...
Famous influencer B. Simone, is facing criticism on media for charging $10 from her fans to be listed as close friends on her Instagram...
Ever since Adele released the trailer of her upcoming album ‘Easy On Me’, there has been quite a buzz about it. It has almost...
After his debut ‘Heaven or Hell’ opened at No.7 on the Billboard 200 last year in 2020, Don Toliver is back with a 16-track...
Basketball Wives Star Arrested Brittish “Cierrah” Williams, 36, had her initial appearance today before U.S. Magistrate Judge Shirley P. Mensah. Williams was indicted on...
Famous hip hop singers Drake and Chris Brown have been sued by Brandon Cooper and Timothy Valentine who go by names Mr. Cooper and...
YouTube permanently removed two official channels of R. Kelly, named, RKellyTV and RKellyVevo. He has also been prohibited from creating, using or owning any...
Cardi B and Megan Thee Stallion dominated the BET Hip Hop Awards, 2021. They shared the award for Best Song of the Year, Best...
Boosie BadAzz removed from tour following brawl Last night (Oct. 2), Boosie BadAzz updated his fans via a video on Twitter for hiphop, wherein...
Mike Tyson VS Logan Paul Boxing legend Mike Tyson threw a challenge as he claimed that he would have fought Logan Paul, and it...
The New England Patriots had to return home without a victory, dropping their first game of the season in Foxboro. The Tampa Bay Buccaneers...
Celebrity Boxing Match Highlights Lamar Odom Wins Lamar Joseph Odom, the former American basketball player, wins another celebrity boxing match. He defeated Ojani Noa,...
NBA players refuse vaccines!! is no secret that the National Basketball Association has been dealing with turmoil in terms of Covid policies and medical...
He knows some people don’t like all the Lakers’ additions and that others can’t wait to write them off as an instant failure. He...
Lizzo addressed institutionalized racism Lizzo addressed institutionalized racism in the U.S. and across the world during her performance at Global Citizen Live on Saturday,...
Kid Cudi Known for being colorful –Kid cudl is known for his colorful and creative word choices on old mixtapes from back in the...
Supreme and True Religion Today, Supreme and True Religion announced their latest collaboration which will see the two brands team up for a range...
OVO Unveils New NBA Collaboration On Monday Drake’s OVO Unveils New NBA Collaboration With Bobby Shmurda-Fronted Campaign Bobby Shmurda introduces several new pieces In...
On Saturday (September 25), the streaming giant released the first trailer for the three-part series, which includes plenty of never-before-seen footage. In the forthcoming...
With 50 Cent’s Black Mafia Family series set to premiere this Sunday (September 26), Billboard caught up with 50 Cent to talk all things...
Snoop Dogg Poses with a Collection from his New Denim Collaboration “I’ve been wearing my Grip 36 jeans for years,” says Snoop Dogg. “I...
J. Cole and Joyner Lucas debut “Your Heart” single and video “Your Heart” was a story I had to tell,” explained Lucas. “I’ve been...
Percy Miller, better known as Master P, became a nationwide success as a rapper and through the ownership of his music label, No Limit...
Black Lives Matter protests are pushing lawmakers across the country to ban chokeholds and to shift police department funds towards community investment.
Finding cheap Yeezys can be difficult, with resellers inflating the price. In our guide, we provide three ways to get a pair at the...
Compiling a list of the ten best black TV shows of all time is not easy given the variety of fantastic TV series that...
As June is the month of weddings, we decided to honor this month of love with the best R&B wedding songs of all time....
The next Instagram Live Verzuz Battle may be between legendary rap duos from Texas and Tennessee. Representing Houston, Bun B wants the next battle...
Emmy winner and “Black-ish” star Tracee Ellis Ross could be adding Oscar nominee to her resume if the reviews for her new movie “The...
One of the reasons rap and hip-hop became popular was because artists would discuss issues that were important to the black community, such as...
Trina is one name that you can add to the list of former rappers who entered the business world and became a success. This...
As the Real Housewives of Atlanta wraps up their 12th season with their reunion, rumors are circulating that a familiar face may be making...
Rapper Bow Wow (aka Shad Moss) who is a known ladies man, just did something that shouldn’t be shocking to most, he got Instagram...
During this time when many people are in need, record producer/recording artist Jermaine Dupri is doing something special for those in need. Jermaine Dupri...
Nick Cannon’s Wild N Out has been on the airwaves for several years, bringing up and coming talent to its stages such as John...
Kids of superstars following their parents’ footsteps are not unusual, especially in the world of hip-hop. Hip-hop artist TI’s son Domani Harris is one...
This season’s Love and Hip-Hop Atlanta was cut short because of the coronavirus, but not before we got the tea on our favorites. One...
Are you ready for Mike Tyson vs Evander Holyfield part 3? Well, it may be happening if the two boxers can come to some...
According to several reports that came out yesterday, it sounds as if the NBA and its players are ready to resume their season if...
After much anticipation, Tekashi 6ix9ine’s new “GOOBA” music video was finally released. Currently sitting at 135 million views, at the time of writing, “GOOBA”...
The new Snoop Dogg Spanish Song “Que Maldición” quickly became a global sensation. It received over 5.3 million YouTube views on its first day...
On March 9th, Biggie passed away after being struck four times in a drive-by shooting. Diddy talks about what lead up to that moment...